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Battle of the Paddle Brazil


FSR was contracted by Seapoxy to consult in the preparation and implementation - of the initial project of the competition, launched in Brazil. The Battle of the Paddle – running since 2008 in Dana Point, Southern California - arrived in Brazil in 2013. FSR’s scope of work for this initiative included: Strategic Planning, Budgeting the Competition in potential locations of Rio, Sponsors, Counterparts and Brand Activation Plans, Floor Plans, Brand and Visual ID, vendors coordination, presenting the project to the public sectors for approval, elaboration of projects in 3D and creative layouts for Copacabana Beach, Lagoa Rodrigo de Freitas and Arpoador and the coordination of the Website development with the partner company ETG Events.

Working with FSR on a recent yoga workshop in Rio was an amazing experience. Fernanda and her production team ran a perfectly organized event, which was seamlessly run, thoughtful, and highly professional. They transformed a fully mirrored exercise room into a comfortable and calm yoga classroom for a little over 100 participants, treated all of the participants to a warm and friendly welcome, and catered to everyone’s needs. I can’t wait for the next time!

Eddie Stern
Ashtanga Yoga New York and Brooklyn Yoga Club

I recently worked with FSR while filming the Title sequence for the forthcoming World Cup in Brazil.

The team were a pleasure to work with, and their attention to detail at every stage of production was very impressive. Added to this they contributed a number of very creative ideas that really added to our final sequence. I would highly recommend their work.

Chris Grubb, 
Creative Lead, World Cup 2014, BBC Sport