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Battle of the Paddle Brazil

2013

FSR was contracted by Seapoxy to consult in the preparation and implementation - of the initial project of the competition, launched in Brazil. The Battle of the Paddle – running since 2008 in Dana Point, Southern California - arrived in Brazil in 2013. FSR’s scope of work for this initiative included: Strategic Planning, Budgeting the Competition in potential locations of Rio, Sponsors, Counterparts and Brand Activation Plans, Floor Plans, Brand and Visual ID, vendors coordination, presenting the project to the public sectors for approval, elaboration of projects in 3D and creative layouts for Copacabana Beach, Lagoa Rodrigo de Freitas and Arpoador and the coordination of the Website development with the partner company ETG Events. www.battleofthepaddlerio.com

I recently worked with FSR while filming the Title sequence for the forthcoming World Cup in Brazil.

The team were a pleasure to work with, and their attention to detail at every stage of production was very impressive. Added to this they contributed a number of very creative ideas that really added to our final sequence. I would highly recommend their work.

Chris Grubb, 
Creative Lead, World Cup 2014, BBC Sport

I worked with Fernanda for a couple of months negotiating costs, usage, licensing and talent with the local Favela Morro da Mineira. Our production would not have been possible without Fernanda, she was instrumental in capturing beautiful within a very tight time frame and limited budget. I was very greatful for her hands on approach and experieced capabilities. We were very pleased with Fernanda and FSR as a whole and would certainly recommend them to any international group needing production help in Brazil and the rest of South America."

Rosana Lawson
Integrated Producer
J. WALTER THOMPSON WORLDWIDE