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“SHELL MAKE THE FUTURE” – LAUNCH EVENT AT MORRO DA MINEIRA – EDELMAN UK

2014

In September 2014, Shell launched a pioneering project in the local community of Morro da Mineira in Rio de Janeiro, re-furbishing a run down community football pitch and creating a first of its kind innovative energy solution. The project aimed to awaken young people's interest in science and inspire more people to think about the future of energy. 200 specialised kinetic plates were installed under the field, to generate energy for the pitch lighting to allow the children a safe environment to play into the evening, energy generated directly from the footsteps of the players. The event was part of Shell’s Campaign - #makethefuture and included a press conference attended by the World’s Press with Brazils’ World Famous Football striker Pelé acting as the Ambassador for the project. FSR Produções was commissioned by Edleman UK to manage and produce the location logistics for filming material for Shells Make the Future promotional video, producing the interviews with Pele, Shell senior spokespeople, the Favela Community Leaders and the Designers of the Kinetic Tiles.

Working with FSR on a recent yoga workshop in Rio was an amazing experience. Fernanda and her production team ran a perfectly organized event, which was seamlessly run, thoughtful, and highly professional. They transformed a fully mirrored exercise room into a comfortable and calm yoga classroom for a little over 100 participants, treated all of the participants to a warm and friendly welcome, and catered to everyone’s needs. I can’t wait for the next time!

Eddie Stern
Director,
Ashtanga Yoga New York and Brooklyn Yoga Club

In June 2013 Foundation Television travelled to Rio to shoot elements for the BBC Television - CBeebies Show - Mister Maker Around the World. Mister Maker airs in over a hundred countries and our technical requirements are very high.

The pre-production and shoot were set up by FSR and FSR worked closely with the UK production team to book the Rio team, source locations and book the crew and technical equipment. FSR also supervised the location recces and came out out on all the shoot days. FSR Producoes was a pleasure to work with.

Kind Regards
Driana Jones
SERIES PRODUCER: MISTER MAKER